Headies Returns To Atlanta As Burna Boy, Rema, Asake Faceoff

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*Afrobeats, American Music Building Partnership Between Nigeria, US- Will Stevens

For the second time in history, Headies will be heading to Atlanta, Georgia, US for its 16th edition.

  Over the year, Headies had witnessed an incredible display of talent and creativity from artistes, making selection of nominees even more challenging.
    The theme of this year’s Headies is Celebrating the African Renaissance.

  For the Album of the Year category, Burna Boy’s ‘Love Damini,’ has been pitched against Asake’s Mr Money with the Vibe, Rema’s Rave and Roses, Omah Lay’s Boy Alone, Victony’s Outlaw, and Davido’s Timeless.

   In the Song of the Year category Rema’s ‘Calm Down’ has also been pitched against Burna Boy’s ‘Last Last,’ Asake’s ‘Sungba’ remix, Kizz Daniel and Tekno’s Buga, Oxlade’s Ku Lo Sa, and Pheelz Finesse, featuring and BNXN.

    The Next Rated category has seen the organisers pitching producer cum singer Young Jonn against Seyi Vibes, Asake, Victony, and Spyro while the Rookie of the Year category has seen Mavin’s Bayanni, battling Khaid, Guchi, Bloody Civilian, Odumodublvck, and Eltee Skhillz.

  At the reception hosted by U.S Consulate General in Lagos, Will Stevens at the Consul General Residence in Ikoyi, Lagos ahead of the award on September 3, 2023, Stevens lauds the collaboration between Nigerian and US artistes.

   “We are proud to support Afrobeats, Nigeria music and the Nigerian culture generally. The partnership between Afrobeats and American music is strengthening the ties between the two countries; when we share and collaborate, we build stronger relationships and that is what the promises are all about.

  Speaking on the benefits of Headies heading to the US for the second time, he said: “This allows the Nigerian music to highlight itself through the American audience. Americans love Afrobeats; the NBA all-star game recently featured Nigerian musicians, Nigerian artistes are collaborating with US artistes so, taking the Headies to the US will further strengthen the collaboration.

  “I am happy to be partnering with the Headies and the Lagos State Government and to work together, build these ties, strengthen them and continue to make great music.

  Also speaking, Nigerian music and advertising executive, Steve Babaeko, said: “Afrobeats is taking the world by storm and the whole world is embracing it. Beyond the music, Afrobeats has become a big business globally; it is time to grab Afrobeats before it’s taken away from us, if not, it will be another cocoa plantation. We plant Cocoa and export raw, it gets processed and sent back to us as premium so, we need to take ownership because the trend now is that local labels are dying and foreign labels are signing our artistes which is good for the artistes exposure but it’s bad for our economy.

    When asked on how Nigeria can own it, he said: “Afrobeats has grown to this level without the government but young Nigerians telling the whole world the kind of talents in Africa so, the government needs to come in and invest in infrastructure that will help us have 40,000 arena where the artistes can perform. Speaking also, Secretary to the Lagos State Government (SSG)  Bimbo Salu-Hundeyin, said: “We recognizes the huge and largely untapped potential in the creative industry, hence our continuous support the efforts, discovering new talents while encouraging the high flyers to continue to soar.

  “As you are all aware, the “E” pillar of our T.H.E.M.E.S+ agenda which stands for Entertainment and Tourism, is an expression of our administration’s commitment to fully harness the wealth creation and employment opportunities in the entertainment and creative industry in the state.

  “Awards stem from our shared vision and commitment to elevate the industry to the highest level of global recognition through the creation of a platform that celebrates and rewards excellence.

  “I re-affirm our creative support for the growth of the industry through various collaborations and partnerships. We will continue to collaborate and partner with all stakeholders in the industry including the Headies Awards as we move forward in the implementation of our plans and programmes for the industry as part of the global agenda for a greater and more prosperous Lagos.
–Photo: Executive producer, Headies, Ayo Animashaun; U.S Consulate General in Lagos, Will Stevens and Founder, Nike Art Gallery, Chief Nike Davies-Okundaye at the reception for Headies in Lagos.
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